Late Thursday, as rumors swirled about an incident at Brown University, the network's Kaitlan Collins used social media, highlighting the uncertainty and directing people to her network’s 9pm newscast.
Even though CNN is certainly not a perfect news source, her statement rang true for numerous observers. It stands as one of the organizations where one can locate reality-based and largely reliable reporting – notably during fast-moving events like the one unfolding near a New Hampshire storage facility.
A Vulnerable Situation During a High-Stakes Struggle
But CNN, now four and a half decades old, finds itself in a vulnerable position as two massive media conglomerates vie for ownership of its corporate owner, Warner Bros Discovery.
Whatever the outcome, the future of CNN has been drawn into a major game of corporate ownership, not as a question of what serves the news-consuming public.
“Here is one more case of the fundamental flaws with origins in many years of regulatory actions,” noted Victor Pickard, writer of “Democracy Without Journalism?” and a professor of media policy at the Penn.
The speculation about who will own Warner Bros Discovery – is it going to be Netflix or Paramount Skydance? – overlooks a more important point.
“It gets presented as a financial tale with influential figures as the protagonists, but there is very little discussion of the public interest,” Pickard explained.
The Complicating Factor: Donald Trump
The network's predicament is made more complex by Donald Trump’s opinions about a network he has frequently denounced as perhaps his chief “fake news” adversary.
Remember the cries of “CNN sucks!” at Trump's rallies, his team's disciplinary suspension of reporter Jim Acosta’s press credentials, or his tense exchanges with Collins in White House briefings.
Trump now says that the network requires new ownership. Many see this as a desire for ownership that will insulate him from criticism and scrutiny. That is a factor in why he appears to support Paramount Skydance, which has made a aggressive takeover attempt.
Trump has reason to favor that company more. For one thing, it is run by David Ellison, son of the ally of Trump Larry Ellison, one of the world’s richest people.
Paramount, owner of CBS News, also recently installed the right-leaning Bari Weiss, famous for her “anti-woke” beliefs, as the top editor of that storied news network.
An Outcome of Continued Uncertainty
Notably, if Netflix is successful, CNN and other cable outlets would first be carved out into a separate entity. Such a move could be a welcome development to many at the network, but it’s hardly a secure position. That structure could position CNN for a future sale. The cycle continues.
If you ask Timothy Wu, a lot of this is a violation of antitrust statutes, anyway. The influential voice of big tech’s dominance stated that competition laws should disallow both deals.
“Either merger would be harmful to the country, and both should be opposed by the government,” Wu argued.
The Fundamental Challenge and a Potential Solution
No matter the outcome regarding CNN, the bigger problem endures.
“Our current system is a very anti-democratic system, but we must resist a sense of powerlessness,” Pickard noted. Government actions – dating back to the 1930s and 1940s – helped to create this hyper-commercialized monster, and different policy decisions can tackle it.
Can reform occur in an era where the top communications regulator won’t even affirm that the agency is independent? Overhaul is a distant prospect now, but that doesn’t mean it will be impossible forever.
Measures that support independent news organizations, bolster local journalism, fund public media, and outlaw the concentration of media power in very few hands are not only possible – they are necessary for a robust democracy.
Regarding media ownership, larger is not superior. And news organizations such as CNN must not be pawns in the most recent acquisition battle.