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TikTok Grants Users Power to Decrease AI-Generated Media in Their Feeds

Users will soon have a fresh option that permits them to reduce the quantity of artificial intelligence-produced media appearing in their streams. This move comes as the company announced that it presently contains more than 1 billion AI-generated clips.

Trial and Implementation

The new functionality is being tested over the next few weeks before a widespread release. This advancement coincides with a rise in AI content, driven by emerging video-generation tools.

AI Proliferation Online

Studies have shown that almost a tenth of the quickest rising channels on a popular video site only show clips produced artificially. A considerable share of this material is classified as “AI slop”, a phrase for substandard, mass-produced content that is typically absurd or bizarre.

Our research shows that a lot of users enjoy content created using AI tools, from AI artwork to educational videos, and we want to give people the power to adjust the amount of that, depending on their own preferences,” commented a spokesperson.

Scale of AI Content

The service announced that there are presently over a billion videos on its service labeled as artificially created. Collectively, more than 100 m videos are submitted to the service each day, making clips made by AI a limited percentage of its overall inventory.

User Control Features

Users will be capable of decrease or raise the level of AI content they see by opening the topic control feature in the application and selecting the AI content topic. Other topics that are already be modified under the filter encompass news, fashion, aesthetics, and dance.

AI Disclosure Rules

The platform’s guidelines require creators to tag “realistic” AI-made content, and it bans malicious deepfakes of celebrities or critical incidents. Any believable AI video that is without a tag can be taken down under its terms of service.

In addition, the platform will from now on add an artificially created watermark to content produced via its own AI tools, or detected by an cross-platform project for spotting content made by AI. This measure is aimed to help prevent users from attempting to circumvent the labeling process.

AI Literacy Programs

The platform is furthermore establishing a two million dollar AI literacy fund for experts and groups to develop educational content about responsible artificial intelligence. This program will benefit charitable organizations specializing in teaching coding and technology.

Moderation Strategy

The video-sharing app has justified its moderation strategy, during discussion over plans to make redundant a large number of safety staff in the United Kingdom. The company is planning to eliminate hundreds of positions in its user protection division in its British office, with worker representatives and digital protection specialists voicing alarm that people are being substituted by machine-led review.

A senior executive stated that human moderation would remain essential, but AI can protect employees by filtering out the most graphic content before it is viewed by people. TikTok reported a notable drop in shocking and graphic content reviewed by safety staff over the last 12 months due to intervention by its AI tools.

It is vital to integrate people and machines to ensure user safety,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
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About the author

Miranda Lindsey

A seasoned technology strategist with over 15 years in digital transformation and software architecture.

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